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Why your engineering team needs a CDP?


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Manage all your customer data with one API

Without the infrastructure to centralize your customer data, your tech stack is likely powered by a collection of patchwork applications, integrations, and pipelines. This makeshift solution means it often falls on engineers to connect these different sources of customer data and help other teams put it to good use.

This time spent wrestling with data is time taken away from the most important duty of an engineer: building a great product.

This is why a CDP is indispensable for engineering teams. With a single API, you can collect all of your data in one place, standardize it, and then send it to wherever it needs to go. Instead of building and maintaining integrations and ETL pipelines, your team can focus on your core business.


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